Gotta fight, for the right, to write Copy!

Nokia ripping off The xx?

It’s a trade secret. Creatives come up with a TV script, and are tasked with assigning the background music to go with it. In a perfect world, nice music gets recommended to the clients, and royalties are paid to the artists who in turn make more nice music. 

But then reality hits. Clients are cheap. And they’d settle for manipulated versions of music pegs that the innocent Creatives [heh] send them. 

A friendly tip — if you’re going to toggle with the music, do it on a pop song. God forbid you wrong any of the hipster staples, you will suffer a raging internet death. Them muzak blogs are ablaze. Watch your back, Nokia.